Advertisements you can touch

Having an interest in tactile design and looking at the experiences consumers can have from designed products or advertisements has made me want to look further in to the connection of marketing goods and services through ads which have tactile materials that consumers can interact with to develop a connection with the product. 
The question I want to develop further is:

How could print advertising of marketing campaigns and the relationships consumers develop with the marketed products be altered or enhanced by the sense of touch?

To start looking into ideas that could relate to this connection I made advertisements for a lip balm and a mascara. Both products had two ads. Showing a before and after idea.