Photos of Advertisements

Lip Balm Ad part 1

Lip Balm Ad part 2

Mascara Ad part 1

Mascara Ad part 2

Advertisements you can touch

Having an interest in tactile design and looking at the experiences consumers can have from designed products or advertisements has made me want to look further in to the connection of marketing goods and services through ads which have tactile materials that consumers can interact with to develop a connection with the product. 
The question I want to develop further is:

How could print advertising of marketing campaigns and the relationships consumers develop with the marketed products be altered or enhanced by the sense of touch?

To start looking into ideas that could relate to this connection I made advertisements for a lip balm and a mascara. Both products had two ads. Showing a before and after idea.

Developing Connections

After looking at areas of marketing and design which interest me, and creating a morphological analysis to see what connections could be made between the two areas I was interested in, I decided upon the following areas to look further into:

-       Use of tactile touch in consumer products/ marketing of brands

-       Sensory experience- people with disabilities

-       Use example of supermarkets and taste testings to further look into idea or touch/body in marketing brands and customer relationships

-       Tactile touch to indicate that people consume too much/ or to encourage people to consume less

-       Relationships with brands

-       Providing a more intimate experience

-       Using resources more sustainably

-       Researching/ profiling segments through tactile touch

Initial Ideas----Connections

After studying design and marketing together for four years, connections have become a lot more obvious, and the relationship between the two has continued to be of importance in the success of business's wishing to engage with and develop relationships with their consumers. Its a competitive industry and having loyal consumers can be key to be a well-know and reputable brand.
To identify a connection that would I felt would have potential to be further investigated for the rest of the semester I looked into areas of both disciplines that most interested me.


Design
-handcraft
-nostalgia- 20s/50s
-tactile types of design- materials
-visual communication design- brochures/ posters
-re-use of existing materials 


Marketing
-Marketing Strategies- targeting and segmenting consumer markets
-Advertising- print advertising in magazines, hands on approaches to marketing products/consumer interaction
-Branding- consumer relationships with brands, LOVEMARKS
-Consumerism- the impact it has on people's lives and why they buy
-Integrated Marketing Communications